Madam met at The Marketing Store. Matt had managed to get a job having accidentally stumbled on the answer to a brief the agency was working on while interviewing as a suit. Adam had misread his work experience details and with a plane ticket back to Aberdeen booked a week later than planned had asked to stay on until he could get home. In that one accidental week of cross over the Marketing Store noticed they had the makings of a team on their hands and offered Adam a job. Not long after, Madam started to make a name for themselves. Summed up by the time they wrote and choreographed their own song for an all-agency meeting.
Madam have discovered London together and pushed each other to progress as creatives. They know each other inside out, what each other can do. They share the same ambition and use that to drive them. Together they have grown into a great creative team.
Ant and Dec, Vic and Bob, Richard and Judy. They’ve got nothing on Madam.
I’m Matt, an honorary Geordie brought up in Newcastle and adopted by the locals. I studied design in Leeds and while there joined my first marketing team as a Galaxy Radio Ground Crew member. Having played with buttons in a studio pretending to DJ, and with a design degree, I left Leeds to go snowboard, obviously.
After a year in the Alps pulling pints and designing posters for bars I returned to England managing to get myself a gig as a creative having nearly ended up as a suit. Thankfully, The Marketing Store and their creative Director Owen Catto saved me from a life of misery.
I make a point of loving what I do and always aim to be the best. For example, I couldn’t just learn to cross-country ski to impress a Swedish girl. I had to go and do the worlds longest bloody ski race.
I’m Adam, a native of Aberdeenshire. It was 2003 when I decided to leave my countryside life and moved down to the bustling metropolis of Carlisle to study graphic design. Surviving floods, the locals and my own teenage lethargy I walking away from the Cumbria Institute of the Arts with a 2:1 and more importantly, an invitation to exhibit at D&AD New Blood down in London.
It was on this visit to the capital I got my first introduction to the industry through The Marketing Store. They were interviewing exhibitors on what we thought would happen to marketing in the next 20years. Having given them 10minutes of my time I cheekily asked for 10 in return to show them my book. A few days later their Creative Director, Shelford Chandler, was suitably impressed with my portfolio and offered me an internship.
I was down the next week and booked a bed at an Aussie travellers hostel where I was to spend the next 4months after I secured a job.
Since then I’ve been lucky enough to work on amazing brands and can not wait to see what Madam has in store next.
